Marketplace Profile

Swaleha S

Microsoft Alliance Expert

Results-driven Microsoft Alliance Expert with 5+ years of experience in managing strategic partnerships within the Microsoft ecosystem. Proven track record in coordinating deal registrations, driving GTM campaigns, tracking Microsoft metrics, and enabling internal teams on Azure technologies. Adept at navigating Microsoft Partner programs, managing portals, and aligning internal sales and technical stakeholders to maximize co-sell and incentive opportunities.

Microsoft Alliance Expert

Technical Profile

Skills and Delivery Strengths

Review this resource's technical coverage, delivery responsibilities, and fit for partner-led execution.

Technical Skills Certifications Responsibilities

Capability Stack

Technical Skills

11 Skills

Microsoft Partner Portal ManagementDeal Registration & Co-Sell CoordinationACR, Certifications, and Designation TrackingAzure Marketplace PublishingMicrosoft ECIF & Azure Innovate ProgramGTM Campaign ExecutionSales Pipeline AnalysisPartner Solution Designation ComplianceMicrosoft Partner CenterAzure Marketplace & Commercial Marketplace PublishingMicrosoft Learn / ESI Portal

Delivery Scope

Responsibilities

Registered and tracked deals in the Microsoft Partner Portal, ensuring timely updates and alignment with internal sales forecasts

Coordinated with Brillio sales teams to manage opportunities and drive co-sell motions with Microsoft account managers

Maintained up-to-date user information, certification alignment, and designation tracking within Microsoft Partner Center.

Analyzed sales pipeline reports to identify up-sell and cross-sell opportunities, engaging both Brillio and Microsoft teams

Designed and executed joint marketing campaigns, webinars, and events in collaboration with Microsoft Marketing

Managed Microsoft ESI portal to enable access to training and certification resources for technical teams

Ensured compliance with Microsoft Partner requirements and supported leadership in meeting Solution Designation and Specialization goals

Served as the central repository for internal collaboration, documentation, and GTM assets across departments.

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